Vanquish Marketing Fosters Business Relationships

Associates from Vanquish Marketing traveled to Texas for a quarterly conference. They focused on goal setting and networking at the event.

“Travel plays an important role in the success of Vanquish Marketing, as well as in the development of our people,” said Chris, the firm’s director of operations. “Whenever possible, we take road trips, attend trainings and conferences, and even go on retreats. Not only does it broaden our horizons, it helps us bond, too. Our recent excursion to Texas is the perfect example – a rich and informative experience for all.”

Chris indicated that these industry events are scheduled full of presentations and workshops on a variety of topics. They cover everything from recruiting and retention to customer service and strategic planning. “The networking opportunities we enjoy when we travel together are just as valuable as the learning, however,” he stated.

The event in Texas gave the team members from Vanquish Marketing chances to learn from big influencers in the field, and even to get to know them on a personal level. “We had time to relax, have fun, and bond with each other – and with some of the biggest names in dynamic marketing! It was quite the experience, and my colleagues in the office are still talking about it. They’re enthusiastic, energized, and inspired as a result.”

"The networking opportunities we enjoy when we travel together are just as valuable as the learning, however,"

Chris, Director of Operations

Vanquish Marketing’s Team Sets Goals to Enhance Networking Benefits

According to Chris, the Vanquish Marketing team sets goals to meet before and after networking events. Doing so ensures the maximum benefit of their efforts. “We can attend conferences and meetings, chat with a few people, and maybe run into them sometime in the future,” he continued. “We can also do better than that.”

Before every event, Chris and his colleagues find out who will be present. They decide which individuals have the expertise that best match the team’s needs, and make plans for connecting. They consider how they will pitch themselves, and what questions they will ask. Often, they set goals to bond with just a few individuals at each function. This allows them to invest fully in their efforts, instead of being overwhelmed by trying to introduce themselves to a room full of people.

“Then we set goals to meet after each event,” Chris concluded. “We get together, discuss the relationships we formed, and make follow-up plans. For instance, we might commit to calling our new contacts within a month of the function. We may also connect with them on social media if we haven’t already done so. By making such deliberate efforts instead of mingling with no real focus, we make the most beneficial connections. It never fails.”

About Vanquish Marketing Group

Vanquish Marketing Group is a high-performance marketing firm with years of experience in the promotional events industry. Their skilled team of branding specialists has the talent and training to design on-site promotions that generate lasting brand growth, impressive consumer engagement, and increased revenues. As a result, they have built a reputation of success and flexibility that has allowed them to expand into new regions and customize consumer events to meet specific client objectives. Their dedication to core values has separated Vanquish Marketing Group from their competition, and their commitment to excellence means that they will continue to help businesses expand and grow.